It all started in the year 2012. After a few runs on the paved road, we got an advertisement from the Urbanathlon right under our noses. Running with obstacles, that looks cool! After that experience, the very first Mud Masters followed in 2012 and a month later we were already in England in front of the Spartan Beast. Of course in the very first custom Dutch Mud Men shirts.

The beginning of the shop

In England a set of Inov-8 obstacle run shoes was picked up and that pair was extensively tested during just about every obstacle run in the Netherlands in 2013. After some interest in our Dutch Mud Men shirts and questions about the Inov-8's we started a small webshop online to sell these items.


In the meantime we have continued to participate in obstacle runs. From the small local runs to the 24 Hour Mud Masters and the World Cup in the United States. In between, new brands and items were constantly tested. We currently have about 50 brands and send our products to more than 15,000 satisfied customers throughout Europe.

Our goal

Our goal is to have every mud, obstacle and trail runner appear at the start with the right gear. Whether you are going to walk 3 kilometers or 3 days, we have the suitable equipment for everyone. From a very competitive price to the best premium brands. We are a one-stop-shop with everything for the novice to experienced runner.

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Our 10 promises

1. Always honest advice from experienced runners

Whether you call, email or visit the store. You always get advice from Teun or Dirk. Both in possession of a beautiful Ultra Viking medal and many more beautiful experiences. From triathlon to ultra trail.

2. Your package will arrive on time

We do not give anything to the postman and we do not use stamps. Every package goes with the parcel service and has a full track & trace from our warehouse to your front door or collection point.

3. In stock is really in stock

Is a product in our webshop in stock? Then we really have it in our warehouse or store. So don't worry that we have to order it ourselves first. Don't you believe us? Come and have a nice cup of coffee in our store and we will gladly show you our warehouse. You can park for free, directly in front of the door.

4. No hassle with warranty

Shoes of 160 euros should not break after two races, we understand that. Even though your material has to endure quite a bit, you can expect our brands to last a long time. Still broken? Just send us a photo and we'll fix it for you.

5. Not good? Money back!

Exchange or return is always possible and we don't make that difficult. Whether it is after 10 or after 100 days. Also with promotional products. As long as we can still sell it as new in the packaging, it can be returned. You will then receive your purchase amount or another product back. As soon as your package is returned, we will refund your money the same day. You will also get the shipping costs of the original shipment back.

6. Quick response from real people

You can always call us (0499 700 250), email ( or app (@dutchmudmen on Facebook Messenger) and we promise to answer as soon as possible. Chatbots or drop-down menus? We don't do that. If we happen to be busy in our store, you may sometimes receive a voicemail, so please leave a message!

7. No hidden extra costs

Our payment methods are simply free. So no surcharges for Paypal, postpay or credit cards.We also do not charge extra shipping costs if we send something a second time after the exchange. You have to pay for the return yourself, because the parcel deliverers also have to earn something. Have you seen the movie “Sorry we missed you”?

8. No required account creation

You can simply checkout with us as a guest. We also do not ask you for long lists of personal information such as your date of birth. So unfortunately you will not receive a birthday card from us. ;) We ask you for your address to be able to deliver your package, but you can also choose a pick-up location of course. Your telephone number is unfortunately mandatory because one of our carriers makes it mandatory. 06-00000000 also works.

9. A better assortment every day

We still add new products or new brands every week so that you can leave the house with the right material. We test a lot of new stuff and brands. We also scour trade fairs in search of the best and finest items. Do you know a great brand that we don't sell yet? Let us know.

10. Only reviews from real customers

An independent party collects our reviews from actual customers. So we stand behind that 100%. Are you not satisfied yourself? Then we will do everything we can to get a positive review from you in the future.